SEO or Search Engine Optimisation is a practice used to gain better rankings in the Search Engine Result Pages (SERP). Today, rarely any website owner does not apply this practice to boost their traffic. More traffic means more revenue, which makes SEO the key to success for your website’s profits.
Search Engine Optimisation comes in hundreds of shapes and forms, including on-site, off-site, black, white, and gray. We will discuss a number of SEO methods that we personally believe to be the most efficient.Search Engine Optimisation is all about ranking well for a specific keyword, so it is essential to learn how to rank well for one key phrase, which is what we will discuss below.
The most sure-fire way to get to the first positions for one keyword is by having a domain name with this keyword. Thus, if you want to rank well for the key phrase “make money online,” your need the following domain name: makemoneyonline.com. Other good extensions are .org and .net; .info is usually not recommended.
Next, you would need to work on Search Engine Optimisation for your pages. This means that you would need to use your keyword in your URL, text, main heading, and meta-tags. You will need to sprinkle your main keyword variations (plurals, LSI) around your site. This will make it look natural, as well as help you come up for other similar and pertinent phrases as well. If you place any images on your pages, you would want to name them with your keyword and use your keyword in the “alt” and “title” attributes of your images.
By doing the on-page Search Engine Optimisation, you will help the search engines understand that your website is the most relevant one for your key phrase, and that it needs to be one of the first shown in the SERP.
Finally, you would need to start building back links to your website. Back links are considered as popularity votes. It would be wise to incorporate your main keyword and its variations in the anchor text of the back links. However, even if you gain a link with another anchor text from a good website, it will still work in your favor. We believe that manual link building is better for Search Engine Optimisation. Manual methods are natural and well-paced, while automated methods are less natural and way too rapid.
It is important to remember that some websites use the “no-follow” attribute in back links, while others don’t. “No-follow” renders links virtually useless for Search Engine Optimisation; these links can only bring you some traffic from that site. Thus, you may want to ensure that the sites you are using for back-links do not all incorporate “no-follow”.