Share Ok, we're not trying to imply with that title that Google prefers Mancuians to Liverpudlians or anything along those lines. We are referring instead to the umlauts and other accents that are used in some foreign languages and reminding you to consider them when optimising foreign language websites, or websites for foreign markets, because [...]
Share When optimising for a particular keyword / keyword phrase it is important to vary your anchor text. Naturally occurring links to any given page will always come from varied anchor text. For Google to rank you highly your links should look as naturally occurring as possible and therefore, you're going to need to imitate [...]
Share The big question, when it comes to SEO, is 'how much money should I spend on my campaign?' and, honestly, there is no easy answer. In SEO, as in marketing in general, there is no set formula for determining budget. Sadly, this is one of the main reasons why the profession gives rise to [...]
Share When was the last time you set foot inside a travel agent’s office? Yep, we can’t remember our last visit either. That’s because these days most people choose to buy their holiday online; whether they’re opting for a package deal or going for the increasingly popular option of assembling flights, transfers and hotels individually, [...]
Share A couple of weeks ago we wrote a post about the basics of online marketing (link to week 7 day 2), aimed at online marketing professionals. That might seem a tad strange to some but in actual fact, the way that this profession has developed has meant the creation of lots of new positions [...]
